Businesses must uphold the importance of influencer marketing in B2B. They must embrace this marketing tactic to increase their brand's visibility, reputation and sales since consumers highly ...

A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them.

B2B and B2C companies utilize distinct marketing strategies and approaches to effectively reach their target customers and promote their products or services.

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully ...

On average, B2B content marketers are spending 33% of their marketing budgets on content marketing, up from 26% last year; also, 54% plan to increase content marketing spending next year. All content ...

True B2B growth is a cross-functional endeavor, requiring the collaboration of product, marketing, and sales teams. Breaking down silos and fostering a unified approach is key to sustainable growth.

These are just a few selected stats from B2B Content Marketing 2019: Benchmarks, Budgets and Trends—North America: Changes to SEO/search algorithms is the top content marketing issue of importance to ...

Co-create, don’t dictate: Let creators shape the message in their own voice to maintain authenticity. The big picture.Influencer marketing is no longer just for B2C. B2B marketers are ...

Think B2B marketing is all about spreadsheets and jargon? Think again. At Davos, The Drum caught up with IBM, Capgemini, Workday and EY and one thing became clear: the lines between B2B and B2C ...

Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels. October 22, 2024 08:53 AM Eastern Daylight Time.

While B2B decisions typically involve multiple influencers and a longer decision-making journey, every B2B decision-maker is also a B2C consumer in their personal life. This highlights the importance ...

B2B marketing has been talking about the opportunities offered by AR and VR for a long time. A really, really long time. The technology is there, but meaningful, effective examples are hard to find.