AI can save thousands of dollars worth of tedious tasks, Paramount gets a knockout UFC deal, OpenAI releases GPT-5.

In Part I of our creator economy roundtable on the biggest misconceptions brands have about working with creators, industry experts converged on a clear theme: brands too often treat creators as ...

Direct-to-consumer (D2C) brands are ramping up festive investments this year, frontloading inventory and increasing marketing spends in a bid to overcome weak demand, Sowmya Ramasubramanian reports ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

Q2 2025 Earnings Call Transcript August 7, 2025 Tripadvisor, Inc. beats earnings expectations. Reported EPS is $0.46, ...

The market for secondhand apparel is expanding. That presents a huge opportunity for brands to introduce their own resale ...

Discover why video is critical for B2B marketing success and ways to use it effectively to boost engagement, trust, and ...

Sweet treats, personalisation, and gifting are common themes among the finalists battling it out for the Online Bakery ...

The firm's ability to quickly deploy platform improvements across geographies suggests a more flexible innovation roadmap and should underpin stronger international growth prospects as the focused ...

Prabhudas Lilladher recommended accumulate rating on Marico with a target price of Rs 743 in its research report dated August ...

What is social media advertising? Paid social marketing, aka paid social, is just one sliver of the paid digital marketing world, in which brands run paid advertisements on social media networks ...

Following the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed ...