If your marketing still follows the old playbook, it’s time to rip it up. The walls between B2B, B2C and nonprofit marketing are coming down, and the future belongs to those who can blend the ...

GAN Limited (NASDAQ: GAN) (the "Company" or "GAN"), a leading North American B2B technology provider of real money internet gaming solutions and a leading International B2C operator of Internet sports ...

Brad Rosenfeld, Allvue 2. Focus On Evoking Emotion And Solving Problems Remember that whether you are marketing to B2B or B2C audiences, the common element is that you are ultimately marketing to ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

Before digital technology and the internet, all B2B firms were limited in how ... just like a consumer,” he told Marketing Week. As B2C experiences continue to improve, B2B brands need to ...

Strong B2C revenue growth driven by performance in Europe and Latin America Planned Merger with SEGA SAMMY remains on track with expected close in 2Q25 GAN Limited (NASDAQ: GAN) (the "Company" ...

Aruna Shankaranarayanan, who was with Intel Corporation as Media and Marketing Innovation Lead, has joined Adobe as Marketing ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Shwetal Basu, Senior VP - Brand and Marketing Head, Polycab, talks about the new digital campaign, providing real value to ...

Madison Logic’s recent survey—in collaboration with Harris Poll—found that 64% of B2B marketing leaders plan to invest in more B2C-focused social channels like Instagram and TikTok in 2025.

E-commerce has brought ease for customers by giving them access to multiple options of a product from all over the world. At ...