The Drum catches up with David Jordan at the ANA Masters of B2B Marketing, where he says that, B2B or B2C, it’s all just about moving people.

Long a staple in B2C, SMS is now proving its value in B2B marketing by offering unmatched immediacy and engagement. SMS can cut through noise and connect with prospects like no other digital channel.

What started out as a Super Bowl ad for GoDaddy, the domain registry and Web hosting platform, to promote the brand’s new ...

Facebook is the most used and the most valued social network among both B2B and B2C marketers, according to recent research from Social Media Examiner. The report was based on data from a survey of ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Using advanced marketing attribution models to measure and improve ROI. Impact: Ensures marketing budgets are used effectively, delivering measurable business outcomes. Aligning B2B and B2C narratives ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

E-commerce Market Set to Hit $63.8 Trillion by 2032, Driven by Omnichannel Retail and Tech-Powered Consumer Experiences NEW CASTLE, DE, UNITED ...

The data shows a stark difference between the effectiveness roles and remit within B2B and B2C brands. While over half (56.7%) of B2C marketers work in a business with a well-defined, fully ...

India’s digital economy continues its rapid expansion, with the e-commerce market projected to reach $580 billion by 2030—$380 billion from B2C transactions and $200 billion from B2B. This ...