Learn why these differences matter and which marketing strategies work best for B2B and B2C businesses in this guide. B2B stands for business-to-business. In this model, your customers are other ...

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

I know B2B brands don't like to be compared with B2C brands. Some think it's unfair, whereas others think it's just inappropriate: apples and oranges. I'll confess I think the differences are more ...

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts. Often, pharmaceutical marketing teams focus on their product brands first. They use ...