The B2B customer is looking for a product or a service that would add value to the business; an incorrect choice will cause damage both to the business and the career of the decision-maker. A B2C ...

Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

Success when expanding into Japan depends on matching hard data with cultural nuance, and then telling that story ...

The B2B sales leader has the louder voice and influence with the CEO/CFO which means the B2B CMO needs to be on top of this alignment opportunity and lead the firm through to the promised land. The ...

Very few would be our somewhat-educated guess. You should copy B2C strategies, but you shouldn’t always copy B2C tactics. Politically speaking, B2B marketers are living in a different world At ...

Beyond B2C Much of the discussion around bringing B2C capabilities to B2B digital commerce has suggested that B2C e-commerce is better than B2B due to its more compelling and efficient experience ...

It's humans who read, engage with, and respond to content, regardless of whether they're B2C customers or B2B clients, so let's treat them as one. It's high time we bridge the gap between B2C and B2B ...

But B2B v B2C might not be the best way of capturing that distinction. As Rodgers says, asking, “is the purchaser a business or a company?” isn’t necessarily the best way of finding out ...