Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...

On the B2C side, the firm created the in-house e-commerce brand Balboa Kitchen, which sells fibre and protein products such ...

Playtech has announced the sale of its German B2C business HappyBet to Pferdewetten AG. Confirmed on Wednesday, the agreement ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

Many B2B businesses are not taking advantage of social media as well as their B2C counterparts. Here we go through some things that B2B businesses should stop doing in order to help their business ...

B2B tech giant IBM is making use of influencers to unlock new audiences while also advocating for its own employees to ...

Playtech completes exit from German B2C betting market by transferring HappyBet operations to pferdewetten.de following €2.3B ...

Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of ...

The Drum sits down with Kate MacNevin, global chief executive of Stein, to talk about her early tenure in charge and where she sees massive growth for the B2B space.