On the B2C side, the firm created the in-house e-commerce brand Balboa Kitchen, which sells fibre and protein products such ...

Playtech has announced the sale of its German B2C business HappyBet to Pferdewetten AG. Confirmed on Wednesday, the agreement ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

Long-term success hinges on continuous adaptation, embracing new technologies, enhancing user experiences and meeting ...

Many B2B businesses are not taking advantage of social media as well as their B2C counterparts. Here we go through some things that B2B businesses should stop doing in order to help their business ...

B2B tech giant IBM is making use of influencers to unlock new audiences while also advocating for its own employees to ...

Does who owns a company inform your hi-fi buying decisions? Or do you look at the specific product in question first and ...

Playtech completes exit from German B2C betting market by transferring HappyBet operations to pferdewetten.de following €2.3B ...

Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of ...

Economic uncertainties have driven industrial companies to seek out new streams of revenue. For many, that new stream has ...

The Drum sits down with Kate MacNevin, global chief executive of Stein, to talk about her early tenure in charge and where she sees massive growth for the B2B space.