Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...

PlayX4 event, held in Gyeonggi Province, South Korea, from May 22 to 25, concluded successfully again this year. With a total ...

Travlomatix is among the best b2c b2b travel technology provider worldwide. It is dedicated to delivering innovative software ...

Navah Hopkins is the new Microsoft Ads Liaison. This marks a big move for both her and the company’s B2B and B2C focus.

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

Utopian Drinks, known for its natural fruit-based beverages navigates a dual-channel approach with a strong foothold in both ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

LinkedIn has published a new guide on how B2B brands can utilize creator partnerships, and how influencer marketing in B2B differs from the B2C space. Creators have become a bigger focus for LinkedIn ...

Only 49% of surveyed B2B brands track what consumers are saying about them via social channels, compared with 78% of B2C brands and 68% of brands that serve both B2B and B2C markets. Moreover, only 31 ...