Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

B2B software businesses typically enjoy low capital expenditure ... (Life Time Value), it might be more prudent to be a bit ...

B2B marketing differs from business-to-consumer ... Consider the below examples from customer service software solution Zendesk. There are in-depth guides for customer experience professionals ...

When you work in business development, especially in the B2B software sector, it can be all too easy to focus exclusively on ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper ...

In B2B content marketing, that means the problems and goals of the business, not the individual. For example, an accounting software provider like Xero might publish how-to guides for new ...

While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

The year 2025 offers a pivotal opportunity for B2B brands to innovate with authenticity and purpose. By embracing privacy-first advertising, integrating cultural relevance, thoughtfully using AI, and ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Despite the increasing tactical significance of digital in B2B marketing, there is something ... of organizational change when considering new software, infrastructure or service-based solutions.

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

SaaS financial models are more than just crunching numbers. They provide your B2B film production software business with the ...