are important foundations to effective B2B social media strategy. But there's a simple way to figure out the answer. Since every organization is different, take the following steps to identify the ...

Like at the start of a new year, for example. So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. 1. Social media = Lots of ...

B2B, based tech, including chemistry based technology, is less obvious. Nada Alkutbi, the Global Social Media Strategy and Orchestration manager at IBM, has been working in digital and social media ...