Those crafting B2B social media marketing programs should consider employee branding, showcasing C-Suite executives and connecting social media and Account-Based Marketing (ABM) efforts.

Most B2B companies are not great at social media marketing. Often, they're too boring, or too product-focused, to engage social media users and develop a loyal following. As a result, they fail to ...

Table of Contents Why Alignment Matters Defining Clear Marketing Goals Understanding Your Audience Across Channels Choosing ...

Prepare your B2B social media strategy for 2025 with our Top 9 B2B Social Media Trends guide. Discover how to stay ahead with AI-driven innovations, purpose-driven strategies, and captivating video ...

Social media usage ... the channel more attractive for B2B marketers. Additionally, other social media channels that are traditionally used more for B2C marketing, like TikTok or Pinterest ...

The emergence of social media has revolutionized the B2B marketing landscape and forever changed the way businesses communicate with their customers. In 2021, 91% of small businesses used social ...

A robust social media presence can strengthen your company's reputation and visibility while offering a window into your ...

We will find our balance of sharing our lives yet keeping important things private. This is where I believe B2B social media marketing will have to really change, we will need to provide a place where ...

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to help ...