Table of Contents Why Alignment Matters Defining Clear Marketing Goals Understanding Your Audience Across Channels Choosing ...

Now the onus is on B2B marketers ... skewing their social media presence to one platform at the expense of incorporating other social media platforms that can enhance their marketing strategy.

Those crafting B2B social media marketing programs should consider employee branding, showcasing C-Suite executives and connecting social media and Account-Based Marketing (ABM) efforts.

The emergence of social media has revolutionized the B2B marketing landscape and forever changed the way businesses communicate with their customers. In 2021, 91% of small businesses used social ...

There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020. Let me start with the good news: B2B influencer ...

Most B2B companies are not great at social media marketing. Often, they're too boring, or too product-focused, to engage social media users and develop a loyal following. As a result, they fail to ...

Twitter is the best social media tool for covering events and running events live. Event marketing of conferences, workshops and seminars are crucial to the success of any B2B organization these days.

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media ...

One important result of social media that many B2B leaders often miss is ... tactics for live tweeting and social event coverage in this episode of Marketing Nerds. As a Content Marketing Manager ...

Prepare your B2B social media strategy for 2025 with our Top 9 B2B Social Media Trends guide. Discover how to stay ahead with AI-driven innovations, purpose-driven strategies, and captivating video ...

Social media usage ... the channel more attractive for B2B marketers. Additionally, other social media channels that are traditionally used more for B2C marketing, like TikTok or Pinterest ...