The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.

In 2025, an effective B2B marketing strategy must include quality content. Find out how AI can help make that happen.

Social media is now essential for B2B growth—building trust, targeting decision-makers, amplifying content, generating leads, and delivering measurable ROI across the buyer journey.

Social media is now essential for ABM, enabling precise targeting, real-time engagement, measurable results, and accelerated ...

Defining Your Brand's Purpose in B2B A lot of B2B companies focus on their products or services as the core of their marketing, but purpose-driven marketing shifts the focus to "Why does your business ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

Ornico, in collaboration with World Wide Worx and Ask Africa, has released the 15th annual edition of the Social Media Landscape Report. The 2025 report, themed “The Era of Digital Doubles,” explores ...

Digital media consultant Mark Challinor continues the News Horizons series, talking to the people shaping tomorrow’s media.