The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.

In 2025, an effective B2B marketing strategy must include quality content. Find out how AI can help make that happen.

Social media is now essential for B2B growth—building trust, targeting decision-makers, amplifying content, generating leads, and delivering measurable ROI across the buyer journey.

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

Post-pandemic B2B content marketing demands value-driven, personalized, omnichannel, and interactive content—measured by data—to build trust, engage buyers, and drive qualified leads.

Digital media consultant Mark Challinor continues the News Horizons series, talking to the people shaping tomorrow’s media.

The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left a site -- and ...

The Difference Between B2B SEO and B2C SEO A 7-Step B2B SEO Strategy So, what is B2B SEO? To read this article, check out the link below when the live show is over. So let's get back to Kyle Roof and ...

Artificial intelligence is transforming marketing and audience engagement, and it''s through gamification that more brands can reshape how they drive loyalty and advocacy.

What Is Paid Media: The Different Types & Examples Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.