Redefining Marketing Campaigns with Generative AI The first interaction that Lumen has with a customer often happens on a digital channel such as social media or email.

W ith a relatively small but highly engaged media market, Finland’s Sanoma operates in a self-contained digital ecosystem.

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

AdNews can reveal the shortlist for its Emerging Leaders 2025 program, with a range of candidates across the media, marketing ...

Detailed price information for Siyata Mobile Inc (SYTA-Q) from The Globe and Mail including charting and trades.

In today’s ultra-competitive digital landscape, brands are no longer looking for just marketing—they’re seeking intelligent, ...

Storytelling is a powerful marketing tool that can help you forge deeper connections with your audience. We asked industry experts to share one way they’ve incorporated storytelling into their ...

Amy Weir, digital marketing executive at Broadsword, has shared this blog on the fesitivalisation of business events with ...

Trying to make better use of AI tools in your marketing planning? Discover five ways B2B marketers can use AI tools to strengthen their marketing strategy.

Create highly optimized B2B marketing campaigns by knowing which key performance indicators to measure and track.

The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.