Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

In today’s ultra-competitive digital landscape, brands are no longer looking for just marketing—they’re seeking intelligent, ...

Amy Weir, digital marketing executive at Broadsword, has shared this blog on the fesitivalisation of business events with ...

Trying to make better use of AI tools in your marketing planning? Discover five ways B2B marketers can use AI tools to strengthen their marketing strategy.

Create highly optimized B2B marketing campaigns by knowing which key performance indicators to measure and track.

The 3Cs of Marketing is a popular concept. In this Marketing Smarts live show, George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of social media strategy.

Social Panga has secured the social media mandate for Neo by Nippon Paint, aiming to redefine home makeovers. The agency will focus on digital storytelling and campaign development, positioning ...

Social Media - Facebook is a powerful social media outlet, even for B2B marketers. But how can you make use of Facebook when organic reach for B2B seems to be declining? The answer, ...

What Is Paid Media: Types & Examples Confused between paid media and PPC? In this article, discover the different types of paid media on social platforms and websites.

News and commentary on social media, featuring articles and insights published by The New York Times.

10 facts about teens and social media Teens, Social Media and Mental Health Teens, Social Media and Technology 2024 About a quarter of U.S. teens have used ChatGPT for schoolwork – double the share in ...

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. Given the global reach of social media ...