Larger proportions of B2B marketers use LinkedIn and Twitter as marketing channels compared with B2C marketers. Some 62% of respondents say Facebook is the most important social media marketing ...

and builds a stronger brand image across all social channels for potential B2B buyers to see. Nothing worth its weight comes easy—master the social media landscape to reap the benefits The social ...

So to get you started, here’s a few of our top tips for getting your B2B social media strategy underway ... you may be able to define different objectives for different channels. 5) Social media is a ...

Social media is essential for B2B lead gen, with LinkedIn driving 80% of leads. Intent Amplify® crafts data-backed strategies ...

Personal branding on social media has become essential for professional success in many industries. We asked experts to share ...

The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content.

Table of Contents Why Alignment Matters Defining Clear Marketing Goals Understanding Your Audience Across Channels Choosing ...

BY Fast Company Executive Board For more than a decade, social media has quickly emerged ... My focus is on the B2B space and these are also the two channels I recommend to my clients.

It attracts B2B and B2C brands alike ... To save time as you design content across multiple social media channels. Social Tracker monitors competitors’ social media accounts.

Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to ...

The majority of B2B organisations are more interested in restricting social media, rather than enabling it. Brands remain cautious about who they allow to represent their company via social media, ...

The Cannes Lions International Festival of Creativity on day three revealed the winners in Creative Data Lions, Direct Lions, ...