Digital channels now account for 61% of total marketing spend, according to the Gartner 2025 CMO Spend Survey.

Leaders from startups Curious Elixirs mocktails, Ergatta, which makes connected rowing machines, and boxed produce company ...

The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content.

Key Takeaways Traditional marketing education costs $50,000 but these channels deliver superior results at zero financial ...

Table of Contents Why Alignment Matters Defining Clear Marketing Goals Understanding Your Audience Across Channels Choosing the Right Social Platforms ...

Social media can be an excellent channel for engaging with potential customers. Used intentionally, it can also facilitate lead generation. 1. A Robust Content Strategy. Companies can get 4.5 times ...

Plus: The pivot to video is really happening, digital subscriptions may have peaked, and other findings from RISJ's 2025 ...

A recent Zoho survey reveals that 60% of micro and small Indian retailers intend to invest in AI and ML by 2030 to remain ...

Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded ...

Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US ...

Today, Adobe (Nasdaq:ADBE) announced that enterprise digital networking company Lumen Technologies is embracing Adobe ...

As B2B organizations turn to content-rich experiences to drive both customer engagement and revenue, Envista Forensics, a ...