Digital channels now account for 61% of total marketing spend, according to the Gartner 2025 CMO Spend Survey.

Key Takeaways Traditional marketing education costs $50,000 but these channels deliver superior results at zero financial ...

Social media can be an excellent channel for engaging with potential customers. Used intentionally, it can also facilitate lead generation. 1. A Robust Content Strategy. Companies can get 4.5 times ...

A recent Zoho survey reveals that 60% of micro and small Indian retailers intend to invest in AI and ML by 2030 to remain ...

As B2B organizations turn to content-rich experiences to drive both customer engagement and revenue, Envista Forensics, a ...

Among these, 75% believe this combined approach allows them to connect with more customers, while 68% report generating equal revenue from both channels ... and kiosks (50%). Social media has emerged ...

These quiet consumers are known as shadow buyers, specifically because they lurk in the shadows as they seek to learn about the products and services available to meet their needs. They’re researching ...

With global advertising spending projected to reach $979 billion in 2025, Vado Analytics warns that an alarming portion of ...

In B2B environments, effective communication is crucial for shaping revenue outcomes and brand perception. By aligning ...

Winning an award can help your business earn trust, as customers and clients are more likely to trust a business that has ...

The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions ...