In B2B (business-to-business) environments, where transactions are high-stakes, decision-making cycles are complex, and relationships are long-term, communication is far more than a functional ...

The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content.

Social media is everywhere. Social media drives trends, fuels conversations, connects customers, builds communities, and yes, ...

Social media is essential for B2B lead gen, with LinkedIn driving 80% of leads. Intent Amplify® crafts data-backed strategies ...

B2B marketing trends 2025 include integration of AI and automation, a growing focus on data privacy, and building community ...

In the sweltering Cannes heat, the social network’s Mimi Turner explains to The Drum that, when it comes to B2B buyers, the ...

The Cannes Lions International Festival of Creativity on day three revealed the winners in Creative Data Lions, Direct Lions, ...

Leaders from startups Curious Elixirs mocktails, Ergatta, which makes connected rowing machines, and boxed produce company ...

The holding company might be hunting for a CEO and losing a lot more business than it would like, but WPP is having a pretty good Cannes. On day three, it was bolstered by winning two big, ...

Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to ...