Which, how, why, when, how much…? Kicking off our Social Media for Drummies guide, here’s your no-bull guide to the ...

This is the focus of LinkedIn’s latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into th ...

Social media is now essential for B2B growth—building trust, targeting decision-makers, amplifying content, generating leads, and delivering measurable ROI across the buyer journey.

Social media is now essential for ABM, enabling precise targeting, real-time engagement, measurable results, and accelerated ...

Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. In this episode of the Marketing Smarts Live Show, guest Brooke Sellas, an expert on the subject, ...

Resonance, co-founded by former NEC EMEA comms chief Claire Williamson, has now filled the four Manchester roles it announced on launch in April.

Digital media consultant Mark Challinor continues the News Horizons series, talking to the people shaping tomorrow’s media.

A majority of 59 percent of retailers in the country use a profile on social networks to promote their offerings online.

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

In 2025, an effective B2B marketing strategy must include quality content. Find out how AI can help make that happen.