A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B ...

Many B2B businesses are not taking advantage of social media as well as their B2C counterparts. Here we go through some things that B2B businesses should stop doing in order to help their business ...

LinkedIn has published a new guide on how B2B brands can utilize creator partnerships and how influencer marketing in B2B differs from the B2C space. Creators have become a bigger focus for LinkedIn ...

And, of course, the Elon Musk takeover of Twitter—now X. B2B marketers have had their work cut out for them. Sifting through the neverending changes of social media requires a clear strategy, and ...

Intent Amplify® leads 2025's digital marketing landscape with AI-driven, full-funnel B2B strategies, outperforming rivals ...

ClickZ Media, formerly Contentive, today unveiled its new brand identity: a strategic rebrand that brings together a portfolio of leading B2B publications under one powerful media network. With titles ...

It is followed by LinkedIn and Facebook. B2B marketers say social media is now their second-biggest source of leads, after referrals. Some 41% of B2B marketers say they plan to invest more in social ...

LinkedIn cited a 2024 Forrester survey that found that 71% of today’s B2B buyers are millennials or Gen Z, who also consume the most video content on other social media sites. According to the social ...

Social media platforms have become a crucial battleground for online visibility and engagement. This article explores the ...

Let's take a look at a few aspects of how marketing can potentially contribute to manifesting success for B2B sellers.