The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

DesignRush completes its roster of leading digital marketing agencies as B2B sales go increasingly online this year. New York ...

During tough economic times, buyers’ usage and performance often take hits, leading to financial losses for B2B software ...

Sales enablement tools power GTM success. Boost alignment, speed up onboarding, and unlock AI-driven insights your team can ...

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are ...

As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

A-Sales, founded by Denniz Özden, is revolutionizing B2B lead generation with a performance-first approach, proprietary tools ...

Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and ...

As B2B sales cycles grow longer and buyer behavior becomes increasingly digital, lead generation in 2025 is undergoing a ...