Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on. At my own startup, we leave no stone unturned and make sure that each lead ...

1. Collect inbound sales leads (use any and all possible channels that make sense for your product or service, such as a dedicated email address, phone number, social media account, website chat ...

During tough economic times, buyers’ usage and performance often take hits, leading to financial losses for B2B software ...

See how strategic content, branding and lead tracking upgrades turned a stagnant website into a growth engine for a contract manufacturer. The post How a website redesign drove 120+ leads and 1,400% ...

Sales enablement tools power GTM success. Boost alignment, speed up onboarding, and unlock AI-driven insights your team can ...

According to one report, 87% of B2B buyers said digital content plays a major or moderate role in vendor selection, and 28% said they share valuable content with more than 100 colleagues ...

Websites are a marketing staple, they have been for years. Shawn Cabral, marketing director at Sitecore UK offers advice on making the most of the sales potential from your siteResearch from Sitecore ...

Sales pipeline velocity applies the same logic to your sales and marketing process. Since your sales process has a lot of moving parts, calculating the pipeline velocity will be a bit more complicated ...

B2B corporate websites are the leading demand generation engine for new sales leads, but B2B companies are struggling to optimize site performance and analyze insights around customer behavior ...