B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in ...

More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and as a result, visual content is now a crucial element of ...

This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.

What’s worse is that many B2B marketers too often buy into this narrative, and see consumer brands as exciting while believing that their product is boring. This is a common trap.

Navigate the competitive landscape of B2B product marketing with precision. Discover the commercialization process and why customer-centricity is paramount in B2B product marketing. Equip yourself ...

Miles appoints Mark Towler as product marketing director to drive go-to-market strategy, channel growth and expansion in pro ...

With a B2B product launch checklist in hand, you will be well on your way to exceeding expectations for your next launch. More Resources on Launching a B2B Product. Can You Ensure Your Product Launch ...

Anshul Garg, Managing Partner and Head at Publicis Commerce India, notes that while B2C eCommerce dominated the last decade, ...

Product Marketing. This is the content and process involved in taking your product to market. ... Cutting through the clutter of modern-day B2B marketing is tough on so many levels.

Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive.

B2B Bummer: Product Marketing Teams Are Overworked And Understaffed - 05/20/2022. Lack of staff is leading to low team morale and burnout and poor campaign launches, Aventi Group reports.