Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market.

B2B marketing expert Georgie Gilmore outlines why channel partners are so underused in B2B marketing, and why it's a big ...

Forrester (Nasdaq: FORR) today announced that rock band O.A.R. will be this year’s headline performer at Forrester’s B2B ...

Kaon Interactive introduces Kaon Demo360+ TM, a transformation from 3D Product Tours to value-driven experiences. This ...

Good B2B products and services cater to specific business ... It looks certain that the shift to human-centric B2B marketing is well and truly underway. As traditional, functional, feature-first ...

Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Socure, the leading provider of artificial intelligence (AI) for digital identity verification, sanction screening, and fraud ...

The B2B thought leadership landscape is maturing, with trust-building as the foundation, but paired with specific business objectives.

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...