Introducing The Playground. We need to think about the journey as a playground: people can go up, down, sideways, and around. They can go to the equip­ment (content) in any order.

Ruth Connor, who runs B2B Marketing’s Content Marketing Strategy Training said: “One of the main things you need to do in B2B content marketing is drive profitable customer action. And if you’re ...

Nobody will look forward to sharing a 20 page PDF report. ... Tips to add humour in B2B marketing strategy. Use expressive imagery ‘A picture is worth more than a thousand words.

A tipping point in B2B marketing. The shift to the cloud has dramatically changed how companies approach marketing, and it’s much more of a two-way conversation now and less of the one-directional ...

Take a holistic approach to B2B marketing based on its foundational definitions and applications, to influence your organization’s B2B marketing strategy and drive growth Program Content This program ...

The 4Cs of B2B marketing (Content, Connection, Communication, Conversion) are pillars for a successful B2B marketing strategy. Here’s a breakdown of each and its role in the B2B marketing mix: 1.

Join The Drum's associate editor Kendra Barnett with Kandace Barker, Head of B2B Practice, Initiative and Sonya Hand, VP and B2B Strategy Lead, Merkle and Penry Price, VP of Marketing Solutions a ...

Instead, we can understand the latest B2B buyer trends and streamline results, delivering real value for our customers and companies. Here’s what you need to know to achieve this. 1. Clear Strategy ...

And this isn’t just for B2C brands, since 86% of B2B brands find influencer marketing a valuable strategy. That’s a considerable return on investment if you have the right approach.