Sales-Marketing Disconnect Many B2B companies have plenty of Marketing-qualified leads (MQLs), but the numbers dwindle when converting them to Sales-qualified leads. Only 13% of MQLs are eligible to ...

4. Convert Ultimately, B2B marketing aims to convert potential customers into paying clients. This involves guiding them through the sales funnel and encouraging them to take action.

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

Effective B2B marketing can help with building relationships, increasing brand awareness, and generating leads and sales. When done right, it’s a high-value effort that can help build your brand ...

More resources: How To Make Paid Search Work For B2B Marketing Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps B2B Keyword Research Done Right With Practical Examples ...

But even then, you've likely missed the window when your marketing efforts would be credited for the result. Thankfully, there is a better way to reach B2B audiences: Stop limiting yourself to ...

Modern B2B journeys are no longer linear; they are complex. One needs a 360-degree strategy and pivot almost daily to meet the demanding changes.

Let’s be honest, B2B marketing and sales have always been tricky. But now, a global pandemic, supply chain disruption and skyrocketing inflation have forced budget cuts and layoffs. Much of the ...

Content is king when it comes to B2C or B2B marketing. By creating high-quality blog posts, infographics, videos, or other types of content, you can position yourself as a leader in your industry ...

Notably, b2b marketing strategy examples show that building relationships add to sales in the long run. In particular, it decreases the attrition of the customers, adding to growth as you don’t ...

A tipping point in B2B marketing The shift to the cloud has dramatically changed how companies approach marketing, and it’s much more of a two-way conversation now and less of the one-directional ...