By the numbers. According to LinkedIn: 82% of B2B buyers say creator content influences them. 87% prefer insights from industry influencers over traditional brand messaging.

When it comes to B2B marketing, LinkedIn is the place to be. And with good reason. Between the more “professional” nature of the platform and its deep business targeting capabilities (at least ...

B2B marketers around the world will recognize the struggle of getting their parents to understand their jobs. ‘No One Knows What You Do,’ LinkedIn’s new ad campaign released today, pokes ...

LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping their roles. LinkedIn Chief Economist Karin Kimbrough shared the study, exploring ...

Leveraging Influencers B2B businesses are increasingly seeing the value of working with influencers, but it’s still new enough in the B2B space that it may enable you to jump ahead of your competitors ...