With more than 590 million users worldwide (December 2018) and 146 million in the U.S. (March 2018), the opportunity for lead gen and cultivation is massive. But the very size of LinkedIn can be ...

According to one report, 87% of B2B buyers said digital content plays a major or moderate role in vendor selection, and 28% said they share valuable content with more than 100 colleagues ...

By the numbers. According to LinkedIn: 82% of B2B buyers say creator content influences them. 87% prefer insights from industry influencers over traditional brand messaging.

B2B marketers around the world will recognize the struggle of getting their parents to understand their jobs. ‘No One Knows What You Do,’ LinkedIn’s new ad campaign released today, pokes ...

A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping their roles. LinkedIn Chief Economist Karin Kimbrough shared the study, exploring ...

LinkedIn ANZ director of marketing solutions Matt Tindale. LinkedIn has rolled out Accelerate, an automated B2B marketing campaign creation experience fuelled by AI.