AI-powered lead generation transforms legacy industries with precise targeting, predictive scoring, and multi-channel ...

B2B lead generation in 2025 demands AI, intent data, and hyper-personalization. Intent Amplify™ leverages these trends with data-driven, multi-channel strategies to deliver high-quality, converting le ...

A practical guide for CMOs on demand gen vs. lead gen: how to choose, when to blend, and what actually drives long-term ...

Social media can be an excellent channel for engaging with potential customers. Used intentionally, it can also facilitate lead generation. 1. A Robust Content Strategy. Companies can get 4.5 times ...

This first-of-its-kind report highlights the varied responsibilities of demand generation professionals and where the ...

B2B marketing trends 2025 include integration of AI and automation, a growing focus on data privacy, and building community ...

These quiet consumers are known as shadow buyers, specifically because they lurk in the shadows as they seek to learn about the products and services available to meet their needs. They’re researching ...

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.

Report Finds B2B Marketing Shifting from Tactics to Tech-Enabled Strategy, as CMOs Boost Budgets to Relieve Campaign Execution Bottlenecks and Scale GrowthMALVERN, Pa.