Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

AI-powered chatbots enable real-time lead capture, qualification, and conversion, transforming demand generation with instant, personalized engagement and accelerated sales for B2B businesses.

TI Marketing Solutions, the B2B performance marketing agency developed within TechInformed, has launched a newly designed ...

A recent B2B revenue marketing study found that 82% of marketers are measured on pipeline initiated (a 12% increase over 2021). For revenue of any kind, you still need a high-velocity pipeline ...

Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...

Callbox: Best lead management solution for international markets. Image: Callbox. Our star rating: 3.9 out of 5. Callbox is a B2B lead generation services company that uses advanced data analytics ...

The new State of Marketing Data 2025 report focusing on the challenges and opportunities defining the future of marketing ...

Accelerate Your B2B Demand Generation Marketing Success. Demand Generation often involves massive amounts of activity, content, and measurement without accounting for how our buyers make purchase ...

These factors have brought disruptive change to the B2B demand creation and performance marketing industry. By enabling faster campaign deployment, improving data quality and delivering more accurate, ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook ...

Why B2B Lead Generation Is Dying A Slow Death (And What To Do About It) ... (MQLs) to sales opportunity pipeline has been declining for years and is now estimated to be 23%, ...