The B2B lead generation funnel can take many different forms, but the standard components in most at-scale lead generation funnels are: • Lead magnet content to exchange with users for their ...

To leverage video for B2B lead generation, consider creating short, engaging videos that provide valuable insights related to your industry. Focus on clear storytelling, high-quality production ...

Multiple Forms, Multiple Lead Scoring Levels As B2B search marketers identify assets that can be used in the lead generation process, multiple forms, with multiple form field requirements, should ...

While many things demand marketers embrace in programmatic lead generation, five main advantages stand out: Speed-to-market, CPL efficiency, accurate measurement, high-quality data and ...