Learn how AI in pricing helps B2B and B2C companies deliver omnichannel, personalized, optimized pricing at scale while ...

The enhanced service is designed to combine AI-driven targeting with account-level personalization and will provide B2B ...

Marketing campaigns today demand sophisticated digital tools that can engage audiences, generate qualified leads, and deliver ...

B2B marketing trends 2025 include integration of AI and automation, a growing focus on data privacy, and building community ...

Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions ...

Soaring temperatures and rising incomes are powering a boom in India’s fan market—where smart, energy-efficient models are ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...