Every single specialist in the deployment of infographics will tell you that using them in B2B can be extremely effective so you should not worry about whether or not this is the case. Many of the ...

Webinars and presentations Webinars and interactive presentations are also growing in popularity. B2B marketers can use these visual tools to connect with potential partners in real time.

Two main features of the site: (1.) It serves as a database of existing infographics from the Web. After signing up for free you can search the database of over 3,000 (approaching 4,000) infographics.

Does your business use infographics to illustrate your messaging? There are many differing opinions about infographics, but when you consider the visual impact they can have on a reader, it is hard to ...

B2B marketers have responded to these consumer demands by providing content through an even wider variety of access points. As an example of the range covered, there are now seven content types that ...

When I got started with infographics at DNN, I helped create an infographic on top B2B marketing blogs. It received a lot of views, inbound links and social shares, but was organized just like the ...

Below, in the first of two infographics, influencer marketing platform SocialPubli provides an overview of the booming industry of digital content creators. From influencers' expectations and ...

Content marketing has become a critical element of B2B marketing strategies. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. A well planned content ...

B2B buyers are looking for information about your product first, not your brand. This means companies should collaborate with influencers to produce content that is both utilitarian and share-worthy.

The Underlying B2B Marketing Value The more important long-term value, as detailed in SEL founding editor Danny Sullivan’s follow up column on Authorship, is the idea of Author Rank.

Kevin Kerner, in his B-to-B Labs blog, is seeing lots of examples lately of infographics, fancy diagrams and images designed to represent differences in marketing trends and numbers in less-than ...