Still, even if B2B marketers "do" social media, they often just stick to the platform of business ... Doing so will help you understand their preferences and design a proper approach to marketing. You ...

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on ...

Most companies recognize the importance of social media. But recognition isn't the same as understanding, and confusion around its value has led B2B companies to view social's utility through a narrow ...

wisely put it in the foreword to my book The Social B2B Organization: "The same individuals who engage with brands on social media in their personal lives are the decision-makers in boardrooms." ...

The content provides value and inspiration to their audience of design ... ideas. Social media is constantly changing, so adapt your approach as needed. According to CMI, 55% of B2B content ...

It’s also important to incorporate teens’ perspectives to pinpoint what policies and design choices should be made to protect young people using social media. My colleagues and I analyzed over ...

B2B marketing companies do just these as they ... automated platforms that run on the latest marketing trends like social media management and email campaigns. According to a report, 95% of ...