These quiet consumers are known as shadow buyers, specifically because they lurk in the shadows as they seek to learn about the products and services available to meet their needs. They’re researching ...

Quantum Metric's analysis shows a decline in corporate travel demand in early 2025, with decreased booking conversions and ...

NEW CASTLE, DE, UNITED STATES, June 26, 2025 /EINPresswire.com/ -- According to a new report published by Allied Market Research, titled, “Gift Cards Market," The gift cards market was valued at $835.

"We're better off as a country when people can be themselves and live openly and authentically," the current candidate for ...

The loyalty management market is expected to expand at a compound annual growth rate (CAGR) of 9.6% from USD 12.89 billion in ...

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B2B marketers navigating rising costs and elusive ROI now have a new guide to tackle their challenges. “Brand Gravity: How to ...

One of the biggest mistakes businesses make is trying to speak to everyone. Effective advertising is about speaking to someone specific. Create a profile of your ideal customer (age, location, job ...

Women, Black and Latino shoppers, with low credit scores have been the key to BNPL loan success. Credit scores could soon ...

Buy-now-pay-later loans find a place in FICO credit scores, reflecting their growing role in consumer finance.

ERP systems were meant to democratize data, but by reinforcing CFO control, they often sideline operations and stall true ...