Many B2B businesses are not taking advantage of social media as well as their B2C counterparts. Here we go through some things that B2B businesses should stop doing in order to help their business ...

At Branded Cities, VG oversees a national portfolio of iconic media assets, driving strategy, partnerships, and digital transformation that redefine how brands engage with audiences in the country’s ...

However, not everyone has the skills to take high-quality pictures, and people often find ... whether it’s B2B or B2C.” The app launches on the App Store in June and will initially be ...

What are B2B payments? B2B payments are transactions that occur between two businesses for goods or services. This term differs from business-to-consumer (B2C) transactions, which are made ...

After all, that’s what people keep profile pictures for! We have had enough instances where we wish to save someone’s profile picture, and we’re sure you must have felt the urge to do so ...

B2B or B2C? Which segment to place bets on? Where should the money go? These questions have confounded edtech firms for a long time now. But Srikanth Iyengar, CEO of upGrad Enterprise—the ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as part of The Drum’s B2B focus.

Storage battery major Exide Industries has been realigning its business-to-business (B2B) and business-to-consumer (B2C) with a focus on strengthening and consolidating the go to market strategy.

I’ve come to appreciate the nuanced differences between B2B and B2C marketing strategies. In the world of B2B, sales cycles are longer, buying cycles are more complex, and demand for products ...

B2C e-commerce businesses have set the customer experience bar high for B2B e-commerce business. They are struggling with cost-of-living increases, supply chain shortages, and current economic ...

The average B2B customer is also a digital consumer in their personal life and is used to the convenience of a B2C E-commerce experience. Customers now expect the same level of seamlessness from any ...