But can a plant-based product be effective? Aveda scientists say yes—the secret being the brand’s vegan curl-strengthening peptides, which are derived from hydrolyzed pea and vegetable proteins.

The Aveda Be Curly Advanced range consists of seven products: a shampoo and conditioner, a co-wash, a curl enhancer cream, a curl defining gel, a curl perfecting primer and an intensive curl masque.