Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...

With the help of augmented reality technology, he and some coworkers created a ghost sign tour of 13 signs on 10 buildings in the Third Ward.

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes ...

It also opened the floodgates for investments and innovations in AR, with everyone keen to see what other magic could be conjured by blending digital with reality. AR has come a long way from the ...

Milwaukee marketing agency Hoffman York developed the tour of 10 Historic Third Ward buildings and their 13 ghost signs, or faded advertisements.