Discover the Apple Vision Pro, a revolutionary mixed reality headset that blends augmented reality (AR) and virtual reality ...

AR in marketing and packaging isn’t new. It’s been around since the early 2000’s, but it’s now incredibly easy for anyone inside a firm to experiment and apply it.

Snap joins Meta, Google and Apple in trying to shape the future of computing with the release of high-tech glasses. Efforts to get people to wear a computer on their face will ramp up in 2026.

InCitu is an augmented reality platform that lets users see infrastructure projects on a smartphone. Tampa Bay's planning council is using AR to give communities a look at new infrastructure changes.

Extended Bloom, an interactive performance by D.C.-based artist Armando Lopez Bircann, brings art history to new life through augmented (AR) and virtual (VR) reality on June 10 at the DC Public ...

CBS Texas unveiled its new augmented/virtual reality immersive studio on June 23, the first of its kind in the Lone Star State. Latest U.S.

Augmented Reality (AR): A technology that overlays computer-generated content onto a user’s view of the physical world. Immersion: The state of deep engagement experienced when digital and ...