Niantic was still raking in hundreds of millions a year from the beloved mobile game when CEO John Hanke decided to sell its ...

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

The future of gaming with AR means games can help us learn, be more available to everyone, and connect with the world around ...

AR’s application remains concentrated in disciplines requiring high degrees of experiential learning, particularly health ...

Snap Inc. (NYSE:SNAP) officially launched new and more accessible versions of its Lens Studio: a standalone iOS app and a web ...

Mark Zuckerberg has once again partnered with Palmer Luckey, who designs equipment for the US military. The creator of the ...

Augmented Reality (AR) is no longer a novelty. It's a strategic force reshaping how consumers discover, evaluate and purchase ...