Incorporating virtual or augmented reality into books is an opportunity to animate ... reality aspects to textbooks to enhance pupil engagement and the learning experience," Printweek reported.

Walmart’s promotional campaign built around the film includes the in-store availability of advance tickets, an exclusive digital comic book ... several augmented reality apps built around ...

How well do you know the night sky? If you struggle to tell one star from another, a new pair of augmented reality binoculars may be for you. Aimed at astronomy enthusiasts wanting to explore the ...

According to a memo leaked to Business Insider, Andrew Bosworth, Chief Technology Officer at Meta (NASDAQ:META), has ...

This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application ... over the past ...

This suggests that the design of reading apps must strike a balance between engagement and educational ... Finally, the exploration of augmented reality (AR) books has revealed mixed results.

General Mills? Wheaties is mobilizing its cereal boxes to trigger engagement when consumers have a few extra minutes to kill while eating breakfast. Wheaties is using augmented reality to liven up ...