Books cannot offer a fully immersive experience. However, augmented reality provides readers with an interactive deep dive into the world of make-believe, where words on a page come to life.

Amazon is joining a growing list of companies now offering augmented-reality shopping experiences, including Ikea, Target and Sephora. "I suspect Amazon will move AR into other areas of their ...

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes ...