When we connect packaging to augmented or mixed reality, it stops being “just print” and becomes a full-fledged media channel ...

Explore what's new in US Augmented Reality! Discover the latest AR glasses, headsets, and software innovations from top tech ...

Yang’s proposal recently earned him recognition as a 2025 Google Research Scholar. Along with converting popular social apps, ...

Snap Inc (NYSE:SNAP) saw its shares fall more than 16% in premarket trading following the release of its second-quarter 2025 ...

Q2 2025 Management View Evan T. Spiegel, CEO, highlighted Snap's progress on its long-term strategy, citing "932 million ...

Despite their low tolerance for ads that are not engaging, India’s Gen Z users hold massive sway with their collective ...

The following press release corrects information previously announced by AR Alliance on July 31, 2025. PISCATAWAY, N.J., Aug.

Snap continues to place strategic emphasis on augmented reality and AI tools to differentiate itself in a competitive digital ...

Likewise, the global AR augmented reality market is projected to reach $599.59 billion by 2030 while growing at a compound annual growth rate of 37.9%, according to Grandview Research.

The AR Alliance announces that SONY has joined the alliance as an associate member. The AR Alliance provides a supportive and ...