In November, the same outlet reported that Apple had launched the project under the codename "Atlas," with the goal to build a pair of advanced, AR smart glasses, perhaps in order to compete with Meta's promising "Orion" prototype.

The glasses project, codenamed N107, was never made public, but Bloomberg reports that the plan was to build tech-equipped glasses that looked like any other pair but offered augmented reality features that could display information visible only to the person wearing the frames.

Apple is no longer developing augmented reality glasses designed to pair with the Mac, reports Bloomberg's Mark Gurman. Apple wanted to

This project has reportedly been cancelled, after internal testing established that the device would not be market worthy.

Company “lacks vision.” Fruity cargo cult Apple has given up on a project to develop advanced augmented reality (AR) glasses because users are not interested, and its development team “lacks vision.” The project,

The tech giant cancels its code-named initiative after battery life and performance challenges stalled its sleek, everyday-use augmented reality eyewear.

Apple, the American multinational corporation and technology company, announced the suspension of development on its highly anticipated augme