SANTA BARBARA, Calif., May 21, 2025 /PRNewswire/ -- Invoca, the leader in AI-powered revenue execution platforms, has released its durable attribution solution that enables marketers to ...

Invoca's durable attribution solution powers Google Ads performance for a privacy-first world Powered by enhanced conversions, durable attribution is Invoca's latest innovation for Google Ads ...

The organization, which named the image “Photo of the Year” in 1973, announced Friday that it has “suspended” its longstanding attribution to retired Associated Press (AP) photographer ...

The photo of a naked and terrified Kim Phuc became an iconic symbol of the war's tragedy, an attribution for the iconic "Napalm Girl" photograph taken during the Vietnam War. After two ...

New guide reveals how today's smartest marketers are turning digital ads into real-world results with next-gen attribution strategies AUSTIN, Texas, May 15, 2025 /PRNewswire/ -- Orange 142 ...

Audacy says while digital campaigns often operate on 7- to 14-day windows, those timeframes may not apply to audio, and advocates for a minimum 30-day attribution window to better capture delayed ...

“There is the grey area [of when an image is edited using AI, but it is not 100% AI-generated], and what we are saying is to allow artists and creators to sign their work and claim attribution for i ...

The White House waited until after the closing bell on the afternoon of April 2, “Liberation Day,” before President Donald Trump announced the details of his long-awaited tariff regime. For ...

As large language models absorb Wikipedia’s content without attribution, the world’s free encyclopedia finds itself at the center of the AI information economy—struggling to keep control ...

Search Engine Land » SEO » MTA vs. MMM: Which marketing attribution model is right for you? Share Measuring marketing effectiveness is essential for any business investing in multiple channels.

Crash test dummies weren't always the mannequins you see launched on an impact sled in slow-mo videos. Throughout their history, their uncanny-valley smiles have belied some pretty messed-up stuff.