Good leadership influences how animals are treated on farms—beyond basic compliance, it drives culture, standards, and lasting reputational value.

A recent study by IIM Lucknow illustrates how greenwashing can damage brand trust and negatively impact consumer behavior ...

The research explored how deceptive green marketing, also known as "greenwashing," can create a negative impact on consumer ...

Maa Durga is everywhere including cyberspace connecting giving us hope and strength writes SONAL SRIVASTAVAOm durgaya namah prompts a priest at a Durga Puja pandal in Toronto urging devotees to chant ...

An IIM Lucknow study reveals that 'greenwashing' negatively impacts brand value and discourages sustainable shopping. Consumers with environmental knowledge are more likely to scrutinize green claims.

The insights are valuable for businesses, regulators, and eco-conscious consumers alike, paving the way for more authentic green branding ...

The traits of a motivational leader is that they see the “bigger picture,” make decisions, establish goals and are ...

Tricks to win rooster as written per palm leaf Articles ...

With the increasing digital media consumption, the reach of social media influencers is also growing. Thousands of businesses ...

Background Adolescents’ support for the regulation of electronic cigarettes (e-cigarettes) has been documented to be ...

In today’s world of instant gratification and parental guilt, many families are battling a new crisis: children who expect ...

From Jennifer Lawrence’s raw study of motherhood to Ethan Coen’s toe-curling comedy, here are our critics’ hits and misses of ...