TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

Today, her pioneering women's sports investment firm, Monarch Collective, backed that claim with capital. The fund behind ...

With Mallory Swanson delayed from joining her Chicago Stars, only one member of the USWNT's Triple Espresso is available for ...

A new report shows big returns from ads played during women's sports games, with basketball and NCAA teams leading the way.

Athleta’s sale section is saturated with good deals on a majority of the brand’s sweats-adjacent pieces — including some neutral-toned joggers and a non-clingy crewneck — but if you dig a ...

And, to top it off, Nike members can get free shipping on orders of $50 or more. We’re big fans of Athleta’s leggings around here—namely, the SELF Activewear Award–winning Salutation Stash ...

Caitlin Clark is no longer the only connection between Indiana Fever star Lexie Hull and Golden State Valkyries guard Kate Martin.

I asked the SELF team to help me find the best sports bras for big boobs by testing a ton of options from top activewear brands like Lululemon, Athleta, and more. We put them through their paces ...

Gap retails apparel, accessories, and personal-care products under the Gap, Old Navy, Banana Republic, and Athleta brands. Old Navy generates more than half of Gap’s sales. The firm also operates ...

Cramer was also impressed by Gap's recent quarter, and the success relatively-new CEO Richard Dickson has had growing its four brands — Old Navy, Banana Republic, Athleta and its namesake.