The researchers believe that this white may be the closest equivalent of the blackest black, “Vantablack,” which absorbs up to 99.9% of visible light.The new whitest paint formulation reflects up to ...

The paint reflects 98.1% of solar radiation while also emitting infrared heat. How soon until it's on the shelves at a major retailer? The paint is intended to be used on roofs, including roofing ...

“We weren’t really trying to develop the world’s whitest paint,” Dr. Ruan said in an interview. “We wanted to help with climate change, and now it’s more of a crisis, and getting worse.