The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era “Be All You Can Be” pitch in hopes of solving recruiting woes.

"It's Your Time" modernizes Army Reserve marketing efforts to create a breakthrough campaign for prospective Soldiers. WASHINGTON, April 20, 2023 /PRNewswire/ -- The U.S. Army announced a new ...

1 / 2 Show Caption + Hide Caption – Luther Thomas Jr., command executive officer with Military Intelligence Readiness Command (MIRC), gives opening remarks during the 115th Army Reserve Birthday ...

"It's Your Time" modernizes Army Reserve marketing efforts to create a breakthrough campaign for prospective Soldiers. WASHINGTON, June 1, 2023 /PRNewswire/ -- The U.S. Army announced three ...

The U.S. Army Reserve has unveiled a fresh logo and a new slogan, nearly two months after the Army revived its 1980s-era "Be All You Can Be" pitch in hopes ...