Busted ambitions in virtual reality. Back in early 2024, Apple released the Vision Pro, an expensive virtual reality headset that it promised was the next evolution in computing.

I maintain a Hold rating on Apple Inc. stock, as rising CAPEX, OPEX, and regulatory risks threaten margins and valuation multiples. Apple's Q2 FY25 beat expectations with strong Services, but ...

The year prior, when Apple debuted its Vision Pro headset, shares were flat, and in 2022 the stock fell roughly 5.6% as Apple announced new MacBook laptops and its iOS 16 operating system.

In 2023, the flagship reveal at Apple’s WWDC keynote was unquestionably the debut of the Vision Pro. The headset wasn’t just Apple’s first all-new platform since the Apple Watch. It was also ...

Apple today sent out surveys to some Vision Pro users, asking them a series of questions about the utility of various features, owned accessories, and most interestingly, competing devices.

Announcing a Vision Air this fall alongside what’s supposed to be a big visionOS 3 software update could be a great one-two punch to reinvigorate Apple’s latest product category.

Apple today shared a new spatial video that's designed to highlight the Vision Pro headset, demonstrating how the device can be used to make and preserve memories. For the video, two parents, Sam ...

Apple has accused a former engineer for its Vision Pro headset computer of stealing company trade secrets before starting a new job at Snap, according to a lawsuit filed in California last week.

Apple will let the Vision Pro ‘see’ for you. Approved third-party developers will be able to offer their own solutions using a new API, as well.